With the Internet and vast technological improvements around the world as well as in Singapore, any industry in Singapore that has not been disrupted by companies with quicker and better technologies will soon be threatened by those who have them.
Here are some of my suggestions in which Singapore’s courier delivery industry can be improved drastically.
- Efficiency in response. Most courier companies virtually do not respond to their emails (or take prodding from the customers before they even reply), send customers to an automated voice machine or basically do anything that. It’s important for courier companies to reply to their customers quicker, with the advances in technology, online live chat, e.t.c., there is no excuse for fast customer service support in today’s world.
- Ease in ordering. There are many companies with horribly long forms to fill up. Basically, you feel as though you have to tell them your whole life story before you can order 1 simple courier order. There are companies which have managed to successfully solve this issue by having very simple order forms such as those on courier companies like PCA Masters.
- Use more efficient delivery methods – sometimes, although mobile applications which use Uber’s business model may sound cool on paper, it doesn’t work as well as it tries offline. This is because there would be inefficiencies in operations. Here is an example – if there is a surge in deliveries required, a few riders or drivers may bid on all of them and perform the delivery. However, in reality, nobody can courier so many items within that period of time. Therefore, by the time the courier realizes his mistake, he starts cancelling the number of jobs he’s taking. However, by that time, the delivery job may be too rushed due to the deadline and the courier job would be performed late – bad for the customer. Instead, it requires an integration of such ‘Uber’ business models with traditional business sense to best create a logistic solution for customers which make the most economical as well as value-added sense.